The fever of the Double Eleven shopping festival swept the country, with merchandise turnover (GMV) reaching RMB 540.3 billion in 2021, according to Alibaba’s official website, fully driving the growth of the Internet.įigure 1. In 2015, Alibaba won the highest award of the World Retail Congress, “Retailer of the Year”, and in 2017, it entered the world’s top 500 rankings, ranking 462nd, and in 2021, Alibaba Group ranked 63rd with US$105.866 billion in revenue ( Figure 1), up nearly in 2021, Alibaba Group ranked 63rd with US$105.866 billion in revenue ( Figure 1), up nearly 400 spots in five years, showing how rapidly its strength is growing. The article is organized as follows: first, read and analyze Alibaba Group’s official website and annual reports to provide an overall overview of the current state of Alibaba Group’s operations, its development history, and its current state of development., and secondly, it analyzes its internationalization strategy in terms of three major strategies: location selection, entry and marketing in international markets, and draws conclusions and makes recommendations.Īlibaba Group has had an outstanding growth period. (2016) take Huawei as an example of winning customers’ trust through innovation, cost reduction, faster delivery and a close commitment to customers, which in turn accelerates the internationalization process.īased on previous studies, this paper chooses to take Alibaba Group as an example to analyze its internationalization strategy in a specific and complete way from a temporal perspective. (2014) analyze the current situation and development trend analysis of mobile Internet in China, and provide better reference for Chinese companies to develop internationalization with the help of mobile Internet through the analysis of development trend. (2012) cited the case of Alibaba’s merger and acquisition enterprise UC to analyze and summarize the path and rhythm of internationalization of Chinese Internet enterprises, while pointing out the new response to the internationalization of Chinese enterprises in the mobile Internet era. In 2016, Alibaba became the world’s largest retail trading platform, providing over 200 countries and regions from more than in 2021, the Alibaba ecosystem will reach approximately 1.280 billion active consumers worldwide, of which 301 million will be from overseas.įor internationalization strategy, previous scholars have already had sufficient research. In September 2014, Alibaba Group was officially listed on the New York Stock Exchange in the U.S., successfully opening the road to international business.
Alibaba Group, as the leader of cross-border e-commerce industry, was established in 1999 and entered the international market as the wave of globalization swept through. Customs statistics show that the scale of cross-border e-commerce transactions in China reached 1.98 trillion in 2021, an increase of 15% over the previous year. In recent years, China’s e-commerce market has been developing rapidly, and cross-border e-commerce has also shown rapid development. Strengthening talent introduction and retention, and enhancing coreĬompetitiveness, so as to promote China’s e-commerce enterprises’ internationalĭevelopment strategies and march into the international market. Strengthening brand building, optimizing organizational structure, Rationalization suggestions for China’s e-commerce enterprises in light ofĪlibaba Group’s successful experience in international development: In line with its internationalization development. Organizational structure, human resources and business structure are adjusted
Internationalization strategy can be summarized as a “dual-track system” itĮxpands abroad with e-commerce as its core in overseas acquisitions and its Is concluded that Alibaba adopts a diversification strategy and its Strategy and international marketing strategy it concludes that Alibaba adoptsĪ diversification strategy in internationalization, and the location selectionĪnd entry mode of internationalization can be summarized as “dual-track”. Secondly, it analyzes Alibaba’s internationalization strategy from threeĪspects: international market selection strategy, international market entry
TakingĪlibaba Group as an example, this paper firstly introduces the overview andĭevelopment history of Alibaba Group, which is a leading e-commerce company
#ALIBABA GROUP SUBSIDIARIES FULL#
In full swing and has had an important impact on economic development. In recent years, the development of China’s e-commerce industry has been
0 kommentar(er)
